Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model

The Elaboration Likelihood Model of Persuasion

A. ArgumentIMessage Quality ........ ................................. 132 B. Peripheral Cues.. . . . . . . . . . . . . . . . . ................................. 134 C. Affecting Elaboration . . . . . . . . . . . . . ................................. 136 V. Postulate 4 Objective Elaboration.. ............................. . . . . . . . 137 A. Distraction ...........................................

Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

The Elaboration Likelihood Model of Persuasion: Developing Health Promotions for Sustained Behavioral Change

Roughly half of all causes of mortality in the United States are tied to social and behavioral variables including smoking, alcohol use, diet and sedentary lifestyle (Institute of Medicine, 2000). Because of this, health promotion campaigns and research are typically designed to induce positive change in health-related behaviors. For example, a media campaign might attempt to convince people to...

Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion

Within the emerging context of the digitization of health care, electronic health records (EHRs) constitute a significant technological advance in the way medical information is stored, communicated, and processed by the multiple parties involved in health care delivery. However, in spite of the anticipated value potential of this technology, there is widespread concern that consumer privacy is...

Persuasion: Insights from the Self-Validation Hypothesis

This article describes the basic mechanisms underlying persuasion highlighting the role of a recently discovered new process—called self-validation. Unlike previous mechanisms in attitude change that focus on primary or first-order cognition, this new process emphasizes secondary or meta-cognition. The key notion of self-validation is that generating thoughts is not sufficient for them to have ...